It’s not a look, It’s a feeling.

DARLIN' SWIMWEAR

ABOUT THE FOUNDER

I know I’m not only speaking for myself when I say how weird of a feeling it is to be sitting down and writing on behalf of my sister and her wild dream turned to reality. Even weirder to stare at the rack of bikinis that she poured her heart & soul into, finally ready to show you all.

Her vision was not only to create a suit that fit like a glove AND keep the heads turned (that’s obvious), but to create a feeling she hopes you all get when you put them on. Bikini wearin’ is a way of life for her. She wants you to know the feeling of getting a good suit…  and never wanting to take it off because it makes you feel too damn good. Her suits do this for me, & I think the majority will feel it too.

Here are, in her summed up words, the message behind the brand:

“This life is short, we need to take a breath, slow down + get outside. Don’t give a shit about how perfect you look or where you might be going. I am a changed person because I did just that. Take these bikinis on a ride and wear em’ out. Be a little wild. They are meant to be lived in. Hell change them out for your bra.. I did that months ago. Feel confident and ready for any adventure that is thrown at you. I don’t think you will regret it. I sure don’t.”

Watching this woman create this brand from the ground up has been nothing short of inspirational. I’m honored to be her sister to say the least & I hope you all get a taste of her badass personality through these small, handmade extensions of herself…

xx,

Jena

 

continued. . .

I felt it was absolutely necessary to include my sister, Jena, on this page. She has been by my side fiercely supporting this idea since the very first thought. When I worked in the industry years before Darlin’, she would volunteer to drive me to and from LA while I worked. I didn’t realize at the time, but she was learning with me. Flash forward to now... I run almost every major decision by her, she fits every suit in the development phase, she drives me to LA and she even jumped into the first photoshoot without any prior modeling experience and had jaws dropped. So naturally she has done every one since. She is beyond. Having my sister next to me when the days seem to blur together and the stress gets real is something I never want to forget. We have been up into the wee hours of the night talking color ways, production buys, her talking me down from the what the hell am I doings, etc. She has learned it all. I am so proud and happy to say that she is ½ of this venture. Her spirit and willingness to help me wherever I need it has bonded us more than ever… making this a true sister team. I could not do this without her.

We are so excited to see where we can take this thing!

xx

Ava  

pictured below are the last photos taken from the 19' + 21' photoshoots <3